Which? Announced last week that they are launching a ‘Wills on-line’ service.
How potential clients will take to answering ‘1500 questions’ referred to in the Gazette this week remains to be seen but Which? have said that they are targeting the Wills market because 60% of people still die without making a Will.
This isn’t news to most firms but it seems that the profession is still not, in general at least, taking positive action to address this.
NSA advocates a co-ordinated approach to local marketing and raising awareness of the benefits of making a will with a local solicitor is certainly something that lends itself to this approach.
In Sefton on Merseyside a group of 19 competing independent law firms have joined together in a leaflet drop at 120,000 homes promoting their group as a source for HIPs and conveyancing.
NSA can facilitate this sort of activity in your area.
If you want help in forming a local NSA group in your area or just want to talk to us about the exploring the possibility email us at info@solicitorsalliance.co.uk